Our story starts from a seed of belief. Right out of fashion school I began to develop my fashion project. The ambition at the time was to use personal experience to motive people to never fear change and instill belief in oneself. I truly believe that self-confidence can make you stronger than ever before. Also, I realized this place literally changed my life, and all the experiences I encountered in London adds to the collective meaning of the word home. These experiences inspired me, motivated me and changed every piece of me. After one year of development, NEO-FO brand has launched in December 2019, by a team from different fields but who shares the same image, which is the love with fashion and arts. We have put the idea in every piece of our products, even in a common touch point. We will continue to develop meaningful projects and products in the future. Our products will not pay for influencers and celebrities to facilitate sale, the customer will come with a good reason of quality and creativity. The brand will combine tech, lifestyle, experience and more in the future. Also, after meeting with lots of amazing artists and musicians in Western Europe, we want to use our experience to bring you on that special journey through our projects.
All our products will work from a sustainable mentality. Our aim is to be as sustainable as possible. For our first collection (2020/2021) we have used dead stock fabric to pervert waste. This means pieces have produced impacts and produced in shorter runs for a more unique style. We hope to expend our sustainable approach with the use of recycled and reused fabrics in future collection. Our 2020/2021 collection includes trench coats, designer hoodies, jackets, and sports-inspired design pieces such as joggers, tights, and so on.
For further information please visit https://www.ukforbidden.com.
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Media Contact:
Elaine Chen
info@ukforbidden.com
265 Old Brompton Road, London, United Kingdom