ABOUT

NEOFO is a sports inspired fashion brand started by a group of young people who comes from different fields in London, UK. Through fabric, art and culture, we communicate with our customers through fashion. Craving a movement away from fashion as a destructive force, NEOFO created a mission towards an ethical and sustainable approach to design and manufacturing. NEOFO is an attempt to liberate the consumer through information and empowerment. All materials and labor information is explicitly stated. All pieces are made from recycled, dead stock or remade materials. Our showroom and studios are open to the public. We want the consumer to feel empowered and informed when they are present with us. We want to encourage the fashion industry to slow down and reevaluate its impact on humans and the environment.

OUR PRACTICES

All our products will work from a sustainable mentality. Our aim is to be as sustainable as possible. For our first collection we have used dead stock fabric to prevent waste. This means pieces have reduced impacts and produced in shorter runs for a more unique style. We hope to expend our sustainable approach with the use of recycled and reused fabrics in future collection.

Our Retail Shop 

London Camden Town

Address: 64, the stables market, Chalk Farm Road, London, NW1 8AH

London Brompton Road Pop-up Shop 

Address: 265 Old Brompton Road, Earls Court, London, SW59JA